Joe Flizzow, SonaOne and Ismail Izzani are part of Def Jam Recordings South East Asia, the region’s leading hip hop powerhouse. Since launching in 2019, Def Jam SEA has redefined the genre with a diverse roster of 25 talents across Asia.
Representing Malaysia’s vibrant scene, these artists embody the label’s multilingual, boundary-pushing energy from global stages like Rolling Loud to bold collaborations like “Pioneers” with Snoop Dogg.
Joe Flizzow is a pioneering force in Malaysian hip-hop, rising from his roots with Too Phat to become a top rapper, producer, and entrepreneur. Known for hits like “Havoc,” “Apa Khabar,” and “Ciao,” his music blends powerful lyricism with star-studded collaborations across Asia and beyond.
As the founder of 16 Baris and a YouTube sensation with millions of views, Joe continues to push boundaries with team ups with SonaOne, Killa Driz, and even Snoop Dogg.
SonaOne is an award-winning rapper, producer, and songwriter of French-Malay heritage, known for hits like “No More,” “Hakeleh,” and “Firefly,” with millions of views on YouTube. During the pandemic, he dropped the introspective album The Loccdown, showcasing his versatility.
As a producer, he’s collaborated with artists across Southeast Asia, from Malaysia’s Sya and ASYRAF NASIR to Indonesia’s A. Nayaka. His track “Sape Kata” and latest single “Takyah” continue to gain strong traction online.
Ismail Izzani is a Malaysian singer, songwriter, and actor who rose to fame at 17 with his viral debut single “Sabar.” He’s since collaborated with local and regional artists while growing his presence in both music and television.
Known for his melodic pop style and soulful vocals, Ismail has continued to evolve artistically. His latest track “Anatomy,” a collab with Gabriella EkaPutri, signals a fresh new era in his musical journey.
